My research concerns various questions of text linguistics. As a researcher of Germanic linguistics, I mainly investigate theoretical approaches to the term text and the possibilities of defining and describing the text types of various areas of communication. My aims in this respect are the analysis of multimodal phenomena, i.e. the linguistic analysis of semiotically complex texts, with special attention to the description of the interaction between language and imagery. Within this approach, I also deal with the contrastive analysis of German and Hungarian texts.

In my research I investigate the questions of intertextuality from a linguistic point of view, by describing the multilayered relations between everyday texts and text types. Intertextuality is a relevant and up-to-date area in scientific research on texts and is becoming increasingly investigated within Germanic linguistics as well. Specific questions of my research concern the functional connections between text types as well as the possibilities of an adequate linguistic description and modelling of this system of relations. I also study the didactic aspects of this phenomenon, especially the possibilities of teaching linguistic intertextuality and the role of intertextuality in text comprehension.

In my research, I deal with the linguistic analysis of advertisements. I analyse the structural, situational and functional characteristics of the various text types of advertisement, focussing on the contrastive analysis of advertisements with different medial characteristics, such as the text types of traditional print texts and of new, digital, internet-based communication. On the other hand, I analyse the appearance of advertisements in the process of communication, i.e. the complex processes of advertising and business communication.